Are you ready?

Apple iPhone 4 is coming June 24 starting at $199.99. Also apple has an update for all iPhone's starting June 21.





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Race for a ring CAVs

Can lebron an company win game 6?


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Classic Air Jordan 2's

Comes out may 22
Price $135.00



Must have if your a real Jordan fan!!!

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Jordan release reminder

Air Jordan Lakers 6's hit the stores on may 15 price $150.00





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Let's Go CAVs

Do you think Lebron James elbow will be a factor in game 3 in Boston?



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Main Stage!

Today i take a glance at the Purple Monkey Sircus gmail & i see a message from one Martez Killington (Tezo) so i decided to open it up & see what it is. As i listen i hear that it is a collab with Nate Fox of All Day Recess so i know that the production & engineering is going to be up tp par. The song is what you would call a hit. The hook is catchy & the story behind it is GENIUS! Dont believe me? Take some time to listen to it for yourself & tell us what you think!

DOWNLOAD MAIN STAGE NOW!!! http://limelinx.com/files/e31c2080264ed8aae46bf380b76a8595

"Run This Shit" New PMS Single

"Run This Shit" a new Purple Monkey Sircus Track featuring Roxy & Produced by All Day Recess from the Vision of one Q x 3rd. This track is getting alot of buzz & it was only a bonus off of their project "PMS3:Candyland". Download the track im sure youll like it. But make sure you have a nice sound system in your car you will see how much a song should bump!

DOWNLOAD OUR NEW TRACK "RUN THIS SHIT" http://www.mediafire.com/?mm3mznzyzwm

KiD CuDi – Soundtrack 2 My Life

DatNewCudi.com: KiD CuDi - Soundtrack 2 My Life (Directed by Jason Goldwatch) from DatNewCudi / DP on Vimeo.


Here is the official music video for Kid Cudi’s Soundtrack 2 My Life from his debut album Man on the Moon

Check The Footwork

Nike Air Foamposite
Released: 1997

ROB ROY

Big Sean feat. Chip Tha Ripper & GLC - Okay

Big Sean feat. Chip Tha Ripper & GLC - Okay from Davy Greenberg on Vimeo.

The history behind the Jordan brand

Early in 1984, Nike was a struggling shoe company. The running shoe phenomenon that has fueled their sales in previous years was slowly dying and they needed a way to revitalize and reinvent themselves in order to appeal to another segment of the market. At the same time, rookie player Michael Jordan was already endorsing several products, but Nike hoped that his appeal would generate sales. Jordan, though, had other ideas. He had always preferred Adidas or the Converse shoes endorsed by North Carolina Coach, Dean Smith, and hoped to sign on with either company. Converse, with Larry Bird and Magic Johnson on board as spokesmen, were not interested in offering a better deal than Nike, and Adidas wasn't interested at all at the time; perhaps due to Kathe Dassler's death the same year. While Jordan, himself, did not initially see the significance of Nike's offer, his agent, David Falk, saw a golden opportunity in Nike's offer to create a new line of shoes called "Air Jordans." and urged him to give Nike a chance.



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Nudie Jeans

Nudie is the ”naked truth about denim”. Denim has the ability to age beautifully – formed by its user into a second skin, naked and personal. The longer it lives the more character it gets. The indigo is a living colour that fades and gives the denim its character. The more you wear your jeans the more beautiful they get. Jeans are more than just a piece of clothing.


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Money On Demand : Aric Jones

Dont forget to download this song and follow aric jones on twitter @Adotjones38

ROGER THAT" - YOUNG MONEY NEW MUSIC VIDEO (BEHIND THE SCENES)

Tyga & Chris Brown - I'm So Raw (In Studio Performance)

The history of the Levi 501

Levi Strauss is popularly credited with inventing jeans, but jeans and denim originate much earlier, in Europe. The term "jeans" may well be derived from "Genoese", a blue fustian fabric worn by Italian sailors. It was imported into Britain during the 16th century, and fustian is referred to in English literature by Thomas Hardy (in The Mayor of Casterbridge) and Charles Dickens (in The Pickwick Papers).

Denim may be an English abbreviation of Serge de Nîmes, a French twill weave cloth made from a mixture of wool and silk, and by the 19th century in England a denim fabric was being manufactured with a white warp and a navy weft. At around the same time, American weavers were making hard wearing denim-type fabric to satisfy a home market, replacing the original yarns with locally produced cotton.

A native German, Levi Strauss was already a successful trader when in 1873 he and a tailor named Jacob Davis patented a method by which the weak points of work pants – such as pocket corners and the base of the fly – could be reinforced by metal rivets. Soon, Levi Strauss & Co. was selling the innovative new pants to all types of working men, assigning to the product the number 501. The patent went into the public domain in about 1891 and other garment manufacturers began to imitate the original riveted clothing.

After designing that six figure watch last year, we already know that anything with Kobe Bryant’s name attached to it is gonna be EXPENSIVE A$$ SH*T! Well Nike has a new Kobe Bryant x Aston Martin Hyperdunk coming out that starts at $700 a pair. Pop the hood to see the shoe, and the jump Kobe made that inspired it.

Jordan release dates

MARCH
20 - Retro 6 - White/Black

APRIL
? - Spiz'ike - White/Aqua/Cement
17 - Retro 6 - "Pistons"

MAY
? - Retro 6 - "Lakers"
? - Retro 2 - White/Black/Red
? - Spiz'ike - Blk/White/Infrared

JUNE
? - Retro 6 - White/Red
? - Retro 9 - White/UNC
? - AJ 2010 - Black/Red
? - Spiz'ike - "Grapes"
? - Spiz'ike - Black/Red

JULY
? - Retro 9 - Black 3M

AUGUST
? - Retro 2 - UNC/Black
? - Retro 9 - White/Black

SEPTEMBER
? - Retro 9 - Black/Red




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Going Green?

In an effort to do it's share of work towards a greener environment. G- shock introduces 3 new models aim at utilizing renewable energy and recycled packaging. The asking price is $110 not bad.

















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What u think

Releasing this weekend Jordan spizike black/varsity red- cement grey they are going for $175



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Transformer Nikes

Nike Basketball has collaborated with Hasbro’s Transformers II movie to release a pack of three shoes that will feature various logos from the Transformers. The first shoe from the pack is inspired by Bumblebee, the Yellow Transformer who protects Sam Witwicky in the new Transformers II: Revenge of the Fallen movie. The best part about this Nike Basketball x Transformers II Pack is that not only do the shoe’s come with various Transformers logos on them but the shoeboxes that the shoe’s come in. The shoe boxes were designed to look similar to the boxes that the Hasbro Transformers toys come in. Each box features images of the Transformer the shoe was inspired by as well as some of the Transformer’s features. Look for the Nike Basketball x Transformers II Pack to hit the Footlocker House of Hoops in the upcoming weeks.

tattoo of the day

Hip Hop Saviors: Real Rap Is Back

Its been lots of talks lately of  how hip hop is dying with major artist like Lil wayne and T.I being incarcerated, And also riseing star rapper Gucci Mane in jail as well. But in my eyes real rap is back with rappers like Wale,Drake, kid cudi, Big sean, Wiz khalifa, and etc. These are the type of artist bringing real hip hop back on the scene and new styles to the game with versatility like young moneys Drake who doubles as a singer as well.

Tatted Up: Lloyd Banks

Kickin it to the max: Nike Air Griffey Max 1 Then To Now

All four pairs of Nike Air Griffey Max 1s that retroed last year were met with huge commercial success. The Fresh Water colourway was so popular, we saw a bunch of other Nike Classics in the same palette. Now look, Fresh Water is a 10 in terms of colourway quality, but this right here might go down as second to only the OG Black/Teal joints from ‘96.the grey/teal AGM1 actually looks more like an electric blue when compared to the significantly-greener OG shade, but that’s what happens when you’re somewhere in between blue and green. The teal and grey pair was set to release on febuary 20 but has been pushed back 6 more weeks

Mixtape Madness:Cassidy - Apply Pressure 2

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Aric Jones: Lemon Swag

Lil' Wayne.. Rolling Stone

For a decade, Lil Wayne has been hip-hop’s great unstoppable force, a 24-hour-a-day recording machine without an off button. But on February 9th, Lil Wayne will have to stop — for 12 months, when he reports to prison to serve a sentence for gun possession stemming from a 2007 arrest in New York City. Rolling Stone stays up all night with Weezy as he prepares to get locked down in our new issue, which is on sale at newsstands today. Lil Wayne’s World: look back at the rapper’s rise in photos. “I don’t like to stop,” Wayne tells RS‘ Chris Norris. “I believe you stop when you die.” So in the weeks before he reports to Rikers Island, Wayne is keeping busy — recording tracks bound for Tha Carter IV (the album Cash Money staffers call “C4″ because it’ll be the bomb), shooting videos with his Young Money protégés, spending time with his growing family, and deliberately not asking anyone for advice about life on the inside. “This is Lil Wayne going to jail. Nobody I can talk to can tell me what that’s like,” he says. “I just say I’m looking forward to it.” While Weezy’s away, his label is relocating to New York to be near him, and his manager Cortez Bryant is exploring ways to keep Wayne in his fans’ minds for the duration — from jailhouse Twitter accounts to endorsements. “I’ll have an iPod, and I”ll make sure they keep sending me beats,” Lil Wayne says. Tha Carter IV — which Norris is told features tougher, faster beats — is scheduled to arrive shortly after he gets out.

Lemon Swag...Download Now!

Upper Echelon 101's own blogger A. Jones (me) new track "Lemon Swag." Spittin' over Gucci's "Lemonade" beat. Download it now by clicking on the title of this post. After you listen, post a comment for feedback. It's a movement!

Lil Wayne To Be Sentenced Today

Lil Wayne, easily the hardest-working MC in hip-hop, will have his career come to a screeching halt when a Manhattan judge formally sentences the rapper to a one-year prison term Tuesday February 9. Wayne  is expected to serve eight to 10 months, assuming good behavior.The incident dates back to July 2007, when police pulled over Wayne's tour bus at around 11:30 p.m. on the night of his show at the New York's Beacon Theatre. They arrested the rapper for criminal possession of a weapon and another man on the bus for criminal possession of marijuana.

Black History of the day:Alfred L. Cralle

Alfred L. Calle was an African American male that was born in Virginia. Later on in life he moved to Pittsburgh, Pennsylvania. He became a business man. In 1897 he invented a cooking utensils that we know best. " THE ICE CREAM SCOOPER."

Kid Cudi X Karmaloop TV

Nudie Jeans: Jean Jackets

nudie jeans  has just recently released the nudie jean jacket for spring 2010. If your looking for a nice jean jacket for this upcoming spring u cant go wrong with the nudie jacket, and the jacket also fits to your arm and body shape just like the nudie jeans.

Mixtape Madness:Curren$y - Smokee Robinson

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Air Jordan VI – Oreo Colorway

Jordan Brand is preparing to release the Air Jordan 6’s in a “Oreo” colorway which is good news for those of you who missed out on the Black/Varsity Red 6’s that just dropped. The Black/White colorway and speckled detailing reminds me of the Air Jordan Motor Sports shoes that were released this past weekend.

Black Mamba Watch

Swiss watchmaker Nubeo and basketball star Kobe Bryant teamed up to create the Black Mamba collection. Unveiled today at BaselWorld 2009, the Nubeo Black Mamba is a limited-edition line of high-tech sport watches with a unique personality. this new creation reminds me of a more detailed vesion of the g-shock watch

The Super Saints

The Saints were widely viewed as an underdog heading into the Super Bowl due to their inexperience playing on the big stage. However, a bodacious coaching staff ignored conventional wisdom and used a series of radical moves to level the playing field, and capture a victory that few would have imagined at halftime. With the great play of super bowl mvp quarterback drew brees lead the saints to the first ever superbowl championship in franchise history, leading the way with a recordig tieing 32 completions.

Tattoo of the Day

The T.O.T.D. goes to Steve-O. This is by far one of the wackiest, yet nicest tattoos I've seen. It's a picture of himself! Now if you are not familiar with Steve-O, he's the main stuntman for the popular show and movie "Jackass." So now that you know that, you can understand why he got this piece of art...he just doesn't give a f***!

Waka Flocka explains the incident

for those who thought waka flocka was dead he's alive, and the video above explains the accident

Kickin it Back In The Day

check the photo out and just look on both jordan and pippens feet thats what you will see. Jordans has on the flu game retro 12's and Pippen has on the red and black retro Pippens during the 1997 NBA finals.